Posted on July 15, 2008. Filed under: Business, Marketing, Sales | Tags: , , , , , , |

 Salespeople have lots of goals when it comes to their job.  They have sales objectives imposed by their employer; performance goals demanded by their customers; and personal goals that they put upon themselves.

And it seems like the sales goals are always too high, the performance goals unrealistic, and the self-imposed goals are completely reasonable.  Wrong!

Sales goals are high for two reasons.  First because the company wants more revenue, and there’s nothing wrong in wanting more income.  You do don’t you?  The second reason sales goals are high, (and increased on a regular basis), is as much for your benefit as it is for the company.  If a sales goal is easily reached there is an increased chance that the salesperson will become complacent and lazy.  Why continue to work hard if you have reached your goal half way through the month?  With high sales goals you continue to push yourself, and continue to make sales, and continue to earn more income.

Customer imposed goals can be unrealistic at times, and when they are you need to delicately explain why those expectations are not obtainable.  While customers have a right to be demanding, (and usually are), they are also understanding when presented with a rational explanation.

Often, our self-imposed goals are the ones really out of whack.  We expect too much from ourselves at times, and place goals on ourselves that we would never place on anyone else.  Nor are we the best judge as to what is “too much” of a goal.  When setting goals, objectives, or standards of performance for ourselves take a minute and think “Is this something I would place on salespeople under me?”

If it isn’t something you would be comfortable placing on subordinates, (if you had them), then it is probably too much to ask of yourself.

Goals should be realistic, obtainable, and bite-sized so that you can easily accomplish them and stay motivated.  As I have said in previous articles, take large goals and break them down into small increments so that you don’t become overwhelmed and discouraged with a seemingly unmanageably large goal.

To receive all of my thoughts on sales as well as business and marketing, sign up for my free newsletters by clicking on the link below.  That’s my 2 cents.


Read Full Post | Make a Comment ( None so far )

Recently on My 2 Cents...

The Irish Know . . .

Posted on July 10, 2008. Filed under: Humor, Marketing, Politics | Tags: , |

Posted on July 9, 2008. Filed under: Marketing |

4th of July Tribute

Posted on June 26, 2008. Filed under: Government | Tags: , , , , , , |

Barter Exchange Groups

Posted on June 11, 2008. Filed under: Business, Guerilla Marketing, Marketing, Networking, Self Promotion | Tags: , , , , , , |

Selling and You

Posted on June 1, 2008. Filed under: Advertising, Business, Good Business, Guerilla Marketing, Marketing, Self Promotion, Selling | Tags: , , , , , , |

Excellence

Posted on May 27, 2008. Filed under: Business, Good Business, Marketing | Tags: , , |

Keep Hillary’s Hopes Alive

Posted on May 9, 2008. Filed under: Government, Marketing, Political Science, Politics | Tags: , , , , , , , , |

Congress Is At It Again

Posted on May 4, 2008. Filed under: Economy, Government, Legislation, Politics | Tags: , , , , , |

    About

    Thoughts on Business, Marketing, and related subjects

    RSS

    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET News.com
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS
    • Subscribe in Rojo

    Meta

  • My charming self

  • Subscribe to My Newsletters

  • Visit My Website

  • Connect With Me

    View Brock Henderson's profile on LinkedIn
  • Interesting Affiliate Program

  • Get Increased Traffic to Your Web Site

  •  

    July 2008
    M T W T F S S
    « Jun    
     123456
    78910111213
    14151617181920
    21222324252627
    28293031  
  • Top Posts

  • Archives

Liked it here?
Why not try sites on the blogroll...