Extra Measure
When dealing with a customer do you give exactly what they expect, or do you give more? Do you give that extra measure of service that isn’t required or expected? People often talk about the value of “word of mouth” advertising, but always leave out the part about how you get people talking about you in the first place.
One way to get people talking is to give that extra measure of service to every customer every time. Yes, it takes some extra effort and time on your part, but people will show their appreciation for your extra measure by talking about it to friends and family. Sometimes they will even praise you to your boss. Like all good things, giving that extra measure is a habit that you have to learn, but once you have it ingrained in your psyche you will find yourself giving more in all situations, not just when with a client. And that’s a good thing. It reinforces your personal and professional image as someone worthy of dealing with in any situation.
My insurance agent is like that. Oh, we get the obligatory Birthday Cards, but I know that when he reviews our insurance needs he will include coverage on things that I didn’t think of. He doesn’t just sell me insurance, he takes care of my insurance by seeing to it that I have exactly what I need; and that’s a big difference.
Take a critical look at every aspect of your relationship with your clients and see where you can do a little more for them. Your one small act can make a big difference to the customer, and ultimately to you.
The concept of giving an extra measure goes beyond business, and extends into all daily activities. Do that little extra when helping your children and spouse, give more help at church, at any volunteer activities. Everything you do deserves that extra measure mentality. The rewards you will receive in return can’t be measured in dollars and cents, but it will come back to you many times over.
And that’s my 2 cents.
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